Movie Box Office

Movie Box Office

Saturday, September 21, 2013

Insidious Chapter 2 leads Thursday box office

Insidious Chapter 2 has led the daily box office for the 7th straight day. This horror sequel is performing well through its first full week in release, though the true test is how the second weekend plays out. Insidious Chapter 2 will likely slow down, a sign that moviegoers are more interested in good storytelling rather than recycled scares. The Apparition is living proof that this formula is ineffective.

In comparison, The Conjuring performed extremely well in its second weekend and surpassed initial projections established prior to this paranormal movie breaking July records for Rated-R horror movies. Director James Wan certified himself a superstar filmmaker with making two horror movies that opened above $40 million in the same year.

Insidious Chapter 2 earned $1.2 million on Thursday night, one week after the movie delivered above $20 million on Friday the 13th.

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